What does pay through the nose mean?

The meaning of "pay through the nose" is:

(verb) to pay a lot for something

Example Sentences:

A: Nice car! How much was it?
B: Don’t ask! I paid through the nose for it!
A: Why?
B: Because it’s a BMW!

Travis paid through the nose for dinner, in order to impress his girlfriend on their anniversary.

I am paying through the nose for my daughter’s university tuition, but it’s worth it!


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