What does beauty is only skin deep mean?

The meaning of "beauty is only skin deep" is:

(proverb) physical beauty is unimportant

Example Sentences:

A: Her new boyfriend is so ugly!
B: Shut up! Beauty is only skin deep! He’s a very kind and friendly guy!

Son: Mom, are looks important?
Mom: No, son. Remember that beauty is only skin deep. Even the ugliest person can be beautiful inside.

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